Helping consumers to change their financial behaviour: Contributions of a m...

Archive ouverte: Article de revue

Salerno, Francis | 2015-09

National audience. There is increasing interest in the problematic behaviour of consumers in budgetary and financial terms. Behavioural change models can help put in place social marketing initiatives in this respec...

Money disorders and social marketing: Comparative analysis of hoarders and ...

Archive ouverte: Proceedings / Recueil de communications

Berriche, Amira | 2018

International audience. Financial consumer disorders are numerous but still little known. This paper identifies these disorders and types of actions to prevent them or to help consumers change their behavior. It the...

Special Session Contributions to Social Marketing

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Berriche, Amira | 2017-04-30

International audience

Ethics and cancer: main theme in human and social sciences in a first-degre...

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Aiguier, G. | 2013-06-15

International audience

Reinventing science and technology entrepreneurship education: The role of ...

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Yami, Saïd | 2021-03

International audience

« Conciliation vie privée vie professionnelle » : plusieurs termes pour une...

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Verstaevel, N. | 2020-12-31

The role of the leverage effect in the price discovery process of credit ma...

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Zimmermann, Paul | 2021-01-31

Combating climate change and controlling energy demand: introduction to the...

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Aubrée, Loïc | 2017-07-28

International audience

New indices to characterize drawing behavior in humans (Homo sapiens) and c...

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Martinet, Lison | 2021

International audience