The Buyer's Balance : What your customers want to share with you / Bert Pae...

Livre | Paesbrugghe, Bert. Auteur | 2024

La 4ème de couv. indique : "Have you ever wondered why satisfied customers don’t always stay loyal customers? Why do so many companies adopt new sales or enabling technologies, but still fail to see the expected increases in turno...

Brand new : how entrepreneurs earned consumers' trust from Wedgwood to Dell...

Livre | Koehn, Nancy Fowler (1959-). Auteur | 2001

Customer relationship management : concept, strategy, and tools / V. Kumar,...

Livre | Kumar, V.. Auteur | 2018 - Third edition

La 4è de couv. indique : "This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, con...

Brand sense : sensory secrets behind the stuff we buy / Martin Lindstrom

Livre | Lindstrom, Martin (1970-....). Auteur | 2010 - 2e édition

Nordic consumer culture : state, market and consumers / edited by Søren Ask...

Livre | Askegaard, Søren. Éditeur scientifique | 2019

Unpacking the complexities of Nordic consumer culture, this edited collection responds to the growing interest in regionalism within consumer research and marketing. By taking a closer look at the interaction between the state and...

La consommation et ses sociologies / Benoît Heilbrunn

Livre | Heilbrunn, Benoît (1969-....). Auteur | 2020 - 4e édition

"À un degré inédit dans l’histoire des sociétés, la consommation s’est aujourd’hui découplée de la stricte réponse aux besoins naturels ; elle s’offre désormais comme un « territoire » aux frontières sans cesse étendues au sein du...