Public relations strategy, theory, and cases : praxis at its best / Tricia Hansen-Horn and Adam E. Horn

Livre

Hansen-Horn, Tricia. Auteur | Horn, Adam E.. Auteur

Edited by Peter Lang - 2018

Vérification des exemplaires disponibles ...

Se procurer le document

Vérification des exemplaires disponibles ...

Suggestions

Du même sujet

The strategy process / Henry Mintzberg, James Brian Quinn and Sumantra Ghos...

Livre | Mintzberg, Henry (1939-....). Auteur | 1998 - Rev. european ed.

Cases to accompany Contemporary strategy analysis / Robert M. Grant

Livre | Grant, Robert M (1948-....). Auteur | 2008 - 6th ed.

Essentials of strategic management / J. David Hunger,...Thomas L. Wheelen,....

Livre | Hunger, J. David (1941-2014). Auteur | 2007 - Fifth edition

Strategic management : concepts and cases / Frank T. Rothaermel,...

Livre | Rothaermel, Frank T.. Auteur | 2013 - International ed.

Combining quality and user-friendliness with rigor and relevance, Frank T. Rothaermel synthesizes theory, empirical research, and practical applications in a breakthrough new text designed to prepare students for the types of chal...

Strategic management : concepts and cases : a competitive advantage approac...

Livre | David, Fred R. (19..-....). Auteur | 2017 - sixteenth edition

Management of strategy : concepts and cases / Michael A. Hitt, Robert E. Ho...

Livre | Hitt, Michael A. | 2007

Guides students through the strategic management process using a model that blends the classic industrial organizational model with the resource-based view of the firm to explain how firms use the strategic management process to b...

Chargement des enrichissements...