Global marketing / Svend Hollensen

Livre | Hollensen, Svend. Auteur | 2020 - 8th edition.

Brands and branding / Rita Clifton and John Simmons et al.

Livre | Clifton, Rita. Auteur | 2003

Financial optimization / edited by Stavros A. Zenios

Livre | 1993

Digital marketing / Raj Sachdev

Livre | Sachdeva, Rajesh (1951-....). Auteur | 2023

"Sachdev's, Digital Marketing 1e is targeted primarily for undergraduate courses with flexibility to support certificate and graduate programs. Twelve chapters with three foundational chapters covering general topics of digital ma...

Droit des services publics / Jean-Paul Valette,...

Livre | Valette, Jean-Paul (1953-....). Auteur | 2020 - 3e édition

Le service public français est devenu le point de convergence de nombreux débats nationaux et européens - relevant parfois d'une défense vétilleuse ou d'une critique acerbe des choix héxagonaux - qu'il convient d'aborder avec la r...

Luxury and fashion marketing : the global perspective / Satyendra Singh

Livre | Singh, Satyendra. Auteur | 2021

The globalization of the world’s markets has forced luxury brands to, in turn, become global and accessible in many developing countries and emerging markets. As a result, the demand for these luxury products has increased globall...