Digital marketing / Raj Sachdev

Livre | Sachdeva, Rajesh (1951-....). Auteur | 2023

"Sachdev's, Digital Marketing 1e is targeted primarily for undergraduate courses with flexibility to support certificate and graduate programs. Twelve chapters with three foundational chapters covering general topics of digital ma...

Bitcoin and the future of money / Jose Pagliery

Livre | Pagliery, Jose. Auteur | 2014

The digital currency founded by Satoshi Nakamoto in 2009 challenges everything we've come to accept about money, financial institutions, and even government. The currency is anonymous and can be traded internationally-without the ...

Online brand communities : using the social web for branding and marketing ...

Livre | Martínez-López, Francisco J. (19..-....). Auteur | 2016

"This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the evolution of the Web and the so-called Social Web, it...

Category management in purchasing : a strategic approach to maximize busine...

Livre | O'Brien, Jonathan (1967-....). Auteur | 2009

Management des achats : décisions stratégiques, structurelles et opérationn...

Livre | Bruel, Olivier. Auteur | 2014 - 2e édition [entièrement refondue et actualisée]

Purchasing and supply management / P. Fraser Johnson,...

Livre | Johnson, P. Fraser. Auteur | 2023