Management Control Systems / Robert N. Anthony, Vijay Govindarajan, Frank G...

Livre | Anthony, Robert N. (1916-2006). Auteur | 2014 - First European Edition

Management Control Systems helps students to develop the insight and analytical skills required from today's managers.Students uncover how real-world managers design and use planning and control systems to implement business strat...

The three box solution : a strategy for leading innovation / Vijay Govindar...

Livre | Govindarajan, Vijay (19..-....). Auteur | 2016

"Leaders already know that innovation calls for a different set of activities, skills, methods, metrics, mind-sets, and leadership approaches--it is well-understood that creating a new business and optimizing an already existing o...

Valuation : measuring and managing the value of companies : [University Edi...

Livre | Koller, Tim. Auteur | 2020 - 7e édition

"Valuation: Measuring and Managing the Value of Companies, University Edition is filled with the expert guidance from McKinsey & Company that students and professors have come to rely on for over nearly three decades. Now in its s...

Investments / Zvi Bodie,... Alex Kane,... Alan J. Marcus,...

Livre | Bodie, Zvi (1943-....) - économiste. Auteur | 2021 - 12th edition

Brands and branding / Rita Clifton and John Simmons et al.

Livre | Clifton, Rita. Auteur | 2003

Objectif 600 au TAGE-MAGE® : savoir-faire, techniques et astuces / Igal Nat...

Livre | Natan, Igal. Auteur | 2015 - 5e édition

Strategor : la référence en stratégie, de la start-up à la multinationale /...

Livre | Garrette, Bernard (19..-....). Auteur | 2019 - 8e édition

"Strategor est le livre de référence en stratégie, à la pointe de la pédagogie et des enjeux des entreprises. Il propose l'alliance efficace des connaissances théoriques, des méthodes opérationnelles et des cas réels d'entreprises...

Marketing 6.0 : the future is immersive / Philip Kotler, Hermawan Kartajaya...

Livre | Kotler, Philip

Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated promoter of the Four Ps of Marketing, Philip Kotler, explains how marketers can use techn...