Consciences sous influence : publicité et genèse de la société de consommat...

Livre | Ewen, Stuart. Auteur | 1983

Les chemins de la persuasion : le mode d'influence des média et de la publi...

Livre | Kapferer, Jean-Noël (19..-....). Auteur | 1984

L' espace public : archéologie de la publicité comme dimension constitutive...

Livre | Habermas, Jürgen (1929-....). Auteur | 1993 - [Nouvelle édition avec préface]

Digital international relations : technology, agency and order / edited by ...

Livre

This text analyses how digital transformation disrupts established patterns of world politics, moving International Relations (IR) increasingly towards Digital International Relations.Introducing Digital International Relations: T...

The advertising handbook / Sean Brierley

Livre | Brierley, Sean (1966-....). Auteur | 2002 - 2nd ed.

This book unravels the how and why of advertising and places the industry in its social, historical and political context. Focusing on key debates, it explores the competitive practices and discourses which govern the industry and...

Advertising : principles & practice / Sandra Moriarty, Nancy Mitchell, Will...

Livre | Moriarty, Sandra Ernst (1943-....). Auteur | 2009 - 8th ed.

A passion for the business. Introduction to advertising. Advertising's role in marketing. Advertising and society. Principle : strategy is creative, too. How advertising works. The consumer audience. Strategic research. Strategic ...