Brands and branding / Rita Clifton and John Simmons et al.

Livre | Clifton, Rita. Auteur | 2003

Global brand strategy : world-wise marketing in the age of branding / Jan-B...

Livre | Steenkamp, Jan-Benedict E.M. (19..-....) | 2017

"Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so th...

Identity-based brand management : fundamentals, strategy, implementation, c...

Livre | Burmann, Christoph (19..-....). Auteur | 2017

Global brand management : a guide to developing, building and managing an i...

Livre | Minsky, Laurence. Auteur | 2020

La quatrième de couverture indique : "In today's hyper-connected world, any brand with a website or digital presence is 'global' by its very definition, yet in practice it takes an enormous amount of strategic planning and adaptab...

Managing brands in 4D : understanding perceptual, emotional, social and cul...

Livre | Pogorzelski, Jacek. Auteur | 2018

Brand management : mastering research, theory and practice / Tilde Heding, ...

Livre | Heding, Tilde. Auteur | 2020 - Third Edition.

La quatrième de couverture indique : "Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going...