The Buyer's Balance : What your customers want to share with you / Bert Pae...

Livre | Paesbrugghe, Bert. Auteur | 2024

La 4ème de couv. indique : "Have you ever wondered why satisfied customers don’t always stay loyal customers? Why do so many companies adopt new sales or enabling technologies, but still fail to see the expected increases in turno...

Essentials of services marketing / Christopher Lovelock, Jochen Wirtz, Patr...

Livre | Lovelock, Christopher H. | 2009

A comprehensive guide to marketing in service industries that covers consumer behavior, development of products, distribution of services, setting prices, promotion, balancing demand against productive capacity, managing relations...

Marketing management / Philip Kotler, Kevin Lane Keller et Alexander Cherne...

Livre | Kotler, Philip (1931-....). Auteur | 2022 - 16e edition

The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalizatio...

Services marketing : people, technology, strategy / Christopher Lovelock, J...

Livre | Lovelock, Christopher H. (1940-2008). Auteur | 2004 - 5th international edition

Customer relationship management : concept, strategy, and tools / by V. Kum...

Livre | Kumar, V.. Auteur | 2012 - 2nd edition

Sur la 4e de couv. : "Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives onl...

Le cadre de santé : acteur incontournable dans le système hospitalier / Jac...

Livre | Durand, Jacqueline (19..-....) - infirmière. Auteur | 2007