0 avis
Public relations cases : international perspectives / edited by Danny Moss and Melanie Powell with Barbara DeSanto
Livre
Edité par Routledge. New York, NY - 2010 - 2nd ed.
Introduction. Take a look at my giraffe : promoting Chester zoo. Jane's ride across America. Kerala : God's own country : from backwaters to one of the ten paradises on earth. LG mobile : utilizing the blogosphere to increase buzz and drive positive sentiment of mobile phones. Enacting corporate citizenship in Korea : Novartis Korea's five-generation families campaign. Taking the time to listen, learn & act : an example of complex international dialogue. Setting up an effective press office for a professional body. Managing the evolution of an agency to meet the needs of a digital media environment. John Smith's 'the people's race'. Remembering the few. When PR meets marketing : on the intra-organizational challenges in the implementation of integrated communication. Coca-cola beverages Hrvatska : public relations model of a socially responsible company. The Bolton brand : place branding as an alternative approach to local authority corporate identity. Chimney pots campaign.
Se procurer le document
Autre format
Issus de la même oeuvre
Suggestions
Du même sujet
![10 cas de RSE : cas réels d'entreprises, tous secteurs d'activités, apprentissage de la RSE par la pratique / dirigé par Pierre Baret [et] Fanny Romestant |](https://covers.syracuse.cloud/Cover/ICTL/MONO/_5S_lsN3jchfYB7zd-dRyw2/9782100769469/MEDIUM?fallback=https%3a%2f%2fbibliotheque.univ-catholille.fr%2fui%2fskins%2fICTL%2fportal%2ffront%2fimages%2fGeneral%2fDocType%2fMONO_MEDIUM.png "Plus d'infos sur '10 cas de RSE : cas réels d'entreprises, tous secteurs d'activités, apprentissage de la RSE par la pratique / dirigé par Pierre Baret [et] Fanny Romestant'")
