Small Business Management : theory and practice

Livre | Mazzarol, Tim (1957-....). Auteur | 2020 - Fourth Edition

The global market for higher education : sustainable competitive strategies...

Livre | Mazzarol, Tim (1957-....). Auteur | 2001

Entrepreneurship : the practice and mindset / Heidi M. Neck, Babson College...

Livre | Neck, Heidi M.. Auteur | 2018

The art of the start 2.0 : the time-tested, battle-hardened guide for anyon...

Livre | Kawasaki, Guy (19..-....). Auteur | 2015 - Revised and expanded edition.

Newly revised and updated, a 10th-anniversary edition of an iconic, best-selling guide for start-ups provides expert advice on a wealth of topics -- including writing a business plan, recruiting, raising capital and branding. --Pu...

Zero to one : notes on startups, or how to build the future / Peter Thiel w...

Livre | Thiel, Peter (1967-....). Auteur | 2015

Le nouvel horizon de la transformation digitale : 9 piliers pour développer...

Livre | Gohari, Pejman. Auteur | 2022

Comment s'assurer de la réussite de la transformation digitale et data ? Comment penser et agir comme Tesla ou Amazon ? Trop d'entreprises échouent encore dans leurs projets technologiques, car elles ne s'attaquent pas au cœur du ...

Entrepreneurship and small business : start-up, growth and maturity / Paul ...

Livre | Burns, Paul (1949-....). Auteur | 2011 - Third edition

'Entrepreneurship and Small Business' includes information on accounting control and decision-making as well as chapters on family businesses, corporate, international and social entrepreneurship

Marketing 6.0 : the future is immersive / Philip Kotler, Hermawan Kartajaya...

Livre | Kotler, Philip

Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated promoter of the Four Ps of Marketing, Philip Kotler, explains how marketers can use techn...