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Business development, merger and crisis management of international firms in Japan : featuring case studies from Fortune 500 companies / Editor, Parissa Haghirian, Sophia University, Japan
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Edited by World Scientific - 2018
La quatrième de couverture indique : "Providing rare insight into the topic of Japanese management, this book looks at how Japanese companies changed after the economic recession of the 1990s and the decade-long restructuring process. With 12 case studies, this book investigates crisis management, strategy development, merger and globalization in a structured and descriptive manner. It aims to support students and decision-makers to learn more about strategic Japanese management and effective decision-making."
The Japanese corporation revisited. Case studies in this book. Part 1 : Strategy. Case study 1 : Gets you going : Lipovitan needs an energy booster in the Japanese and global market ; Case study 1 : Suntory : bringing Japanese whiskey to the world ; Case study 3 : Asahi Beverages facing the challenges of globalization. Part 2 : Mergers. Case study 4 : Square ENIX ; Case study 5 : Merging EMI Music and Universal : changing the Japanese music industry. Part 3 : Market entry. Case study 6 : Daimler entering new markets ; Case study 7 : Mercari going global. Part 4 : Nonprofit organizations. Case study 8 : Second harvest Japan : how an American founded Japan's first food bank. Part 5 : Dealing with crisis. Case study 9 : Mitsubishi heavy industries entering new business fields ; Case study 10 : Avex : number one on the Japanese music industry. Part 6 : Business development. Case study 11 : East Japan Railway Company (JR East) ; Case Study 12 : Old meets new : DeNA and the New Keiretsu. Part 7 : About the authors.
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