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Marketing plans : what to know and do to make a successful plan / Ian Linton
Livre
Edited by Pearson Prentice Hall. Harlow, England, New York - 2011
Introduction : what makes a brilliant marketing plan?. Speed up product development. Launch a new product. Add value with service. Educate the market. Reposition a company. Take your business online. Make the most of social media. Improve sales force performance. Reduce the sales cycle. Develop key account business. Manage customer partnerships effectively. Improve distributor performance. Control competitors. Enhance the customer experience. Strengthen customer relationships. Conclusion : keep tuned to the market.
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