Luxury and fashion marketing : the global perspective / Satyendra Singh

Livre | Singh, Satyendra. Auteur | 2021

The globalization of the world’s markets has forced luxury brands to, in turn, become global and accessible in many developing countries and emerging markets. As a result, the demand for these luxury products has increased globall...

Fashion entrepreneurship : the creation of the global fashion business / Ne...

Livre | Karra, Neri. Auteur | 2022

Fashion generates over a trillion dollars in sales annually and has the priceless ability to beguile its customers around the world. Fashion Entrepreneurship: The Creation of the Global Fashion Business provides the first authorit...

Strategic fashion management : concepts, models and strategies for competit...

Livre | Thind, Ranjit (1977-). Auteur | 2018

The business environment: industry dynamics and value drivers. Emerging markets: a new paradigm. Strategy: creating and capturing a competitive advantage. Creating winning business models: past, present and future. Brand managemen...

Accelerating sustainability in fashion, clothing and textiles / edited by M...

Livre | Charter, Martin. Directeur de publication | 2024

"The issue of sustainability is characterised as a 'wicked problem' in the fashion, clothing and textiles sector and is now coming into increased focus due to growing consumer, business and policy pressures. This in-depth volume p...

Fashion branding and communication : core strategies of European luxury bra...

Livre | 2017

"This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands. Brand is a critical asset many firms strive ...

Zara and her sisters : the story of the world's largest clothing retailer /...

Livre | Badia, Enrique. Auteur | 2009