Principles of marketing.

Livre | Kotler, Philip - Nineteenth edition

Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive...

Research handbook on corporate governance and ethics / edited by Till Talau...

Livre

This essential research handbook provides an in-depth analysis of the link between corporate governance and ethics. By bringing together internationally renowned scholars, it reflects upon pertinent trends and challenges within th...

Governing the firm in the social interest : corporate governance reimagined...

Livre | Casey, Catherine (1958-)

The corporate business enterprise is a core institution of capitalism. It holds immense political, economic, and cultural power in society. It mobilizes social and planetary resources to its utility in pursuit of private profit ma...

Supply chain management and corporate governance : artificial intelligence,...

Livre | Lou, Catherine Xiaocui

'Supply Chain Management and Corporate Governance' is an innovative, comprehensive analysis and analytical robust optimisation modelling of the relationships between corporate governance principles and supply chain management for ...

Behaviour and rationality in corporate governance / Oliver Marnet

Livre | Marnet, Oliver. Auteur | 2008

Quiet politics and business power : corporate control in Europe and Japan /...

Livre | Culpepper, Pepper D. | 2011

Does democracy control business, or does business control democracy? This study of how companies are bought and sold in four countries - France, Germany, Japan, and the Netherlands - explores this fundamental question.