Wait marketing : communiquer au bon moment, au bon endroit / Diana Derval

Livre | Derval, Diana (19..-....). Auteur | 2006

The right sensory mix : targeting consumer product development scientifical...

Livre | Derval, Diana (19..-....). Auteur | 2010

"The Right Sensory Mix" by Diana Derval contains a groundbreaking scientific method for businesses to understand and predict consumers’ behavior and product preferences. Many companies fail to acknowledge disparities observed amon...

Hormones, talent, and career : unlock your hormonal quotient / Diana Derval...

Livre | Derval, Diana (19..-....). Auteur | 2012

The media now regularly feature breakthroughs on the influence of prenatal hormones on the brain and behavior, for instance the link to financial performance or risk management. Based on these findings and their own experiments, t...

Contemporary issues in luxury brand management / edited by Sylvie Studente ...

Livre | Studente, Sylvie (19..-....). Directeur de publication | 2023

"This book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today. The luxury industry has undergone a series of dynamic changes in the past twenty y...

Managing luxury brands : a complete guide to contemporary luxury brand stra...

Livre | Cattaneo, Eleonora (19..-....). Éditeur scientifique | 2023

La 4è de couv. indique : "Learn what makes a luxury brand, how to successfully market them in a changing global context and what opportunities sustainable luxury and the latest technological developments present. Managing Luxury B...

Brands and branding / Rita Clifton and John Simmons et al.

Livre | Clifton, Rita. Auteur | 2003

Six rules of brand revitalization : learn the most common branding mistakes...

Livre | Light, Larry. Auteur | 2016 - Second edition

Strategic brand management : lessons for winning brands in globalized marke...

Livre | John, Deborah Roedder. Auteur | 2018

Preface. About the authors. Introduction to brand management. Importance of brands and brand management. The blip model: a framework for brand management. Understanding brands and brand meanings. Brands vs. products : types of bra...

Droit de la consommation : cours intégral et synthétique + tableaux et sché...

Livre | Bazin-Beust, Delphine (1970-....). Auteur | 2023 - 5e [édition]

Le droit de la consommation est un droit concret d'une utilité quotidienne. En apparence familier, il s'avère pourtant déroutant car dense, mouvant et à la croisée de plusieurs disciplines et d'enjeux tant juridiques qu'économique...