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The Oxford handbook of social influence / edited by Stephen G. Harkins, Kipling D. Williams, Jerry M. Burger
Livre
Edited by Oxford University Press - 2017
"The study of social influence has been central to social psychology since its inception. In fact, research on social influence began in the 1880s, predating the coining of the term social psychology. The area's influence continued through the 1960s, when it made seminal contributions at the beginning of social psychology's golden age, but by the mid-1980s, interest in this area had waned. Now the pendulum is swinging back, as seen in growing interest in motivational accounts." [Source : éditeur]
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