Syracuse

Marketing management / [Philip] Kotler, [Kevin] Keller

Livre | Kotler, Philip (1931-....). Auteur | 2022 - 16e édition

Principles of marketing.

Livre | Kotler, Philip - Nineteenth edition

Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive...

Marketing 6.0 : Réussir le marketing immersif / Philip Kotler, Hermawan Kar...

Livre | Kotler, Philip. Auteur | 2025

Un véritable mode d'emploi du marketing immersif à l'ère du métavers. Outil parfait pour les spécialistes du marketing traditionnel et numérique, ainsi que pour les étudiants et les professeurs de marketing et de commerce, ce livr...

Marketing management / [Philip] Kotler, [Kevin] Keller

Livre | Kotler, Philip (1931-....). Auteur | 2022 - 16e édition

Digital marketing / Dave Chaffey, Fiona Ellis-Chadwick

Livre | Chaffey, Dave (1963-....). Auteur | 2016 - 6th edition

Now in its sixth edition, Digital Marketing: Strategy, Implementation and Practice provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Dig...

Contemporary issues in digital marketing / edited by Outi Niininen

Livre | Niininen, Outi. Éditeur scientifique | 2022

La quatrième de couverture indique : "This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. With contributions from world-renowned ex...

Internet marketing : integrating online and offline strategies / Mary Lou R...

Livre | Roberts, Mary Lou. Auteur | 2013 - 3rd edition

Internet marketing as part of the marketing communications mix. The internet value chain. Business models and strategies. The direct response and database foundations of internet marketing. Online branding and video marketing. Dis...

E-marketing strategy / Ian Chaston

Livre | Chaston, Ian (1944-....) - professeur de gestion. Auteur | 2001

Digital marketing excellence : planning, optimizing and integrating online ...

Livre | Chaffey, Dave (1963-....). Auteur | 2017 - 5th edition