Syracuse

Marketing management / [Philip] Kotler, [Kevin] Keller

Livre | Kotler, Philip (1931-....). Auteur | 2022 - 16e édition

Marketing management / Philip Kotler, Kevin Lane Keller et Alexander Cherne...

Livre | Kotler, Philip (1931-....). Auteur | 2022 - 16e edition

The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalizatio...

Marketing 6.0 : the future is immersive / Philip Kotler, Hermawan Kartajaya...

Livre | Kotler, Philip

Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated promoter of the Four Ps of Marketing, Philip Kotler, explains how marketers can use techn...

Risk management and financial institutions / John C. Hull

Livre | Hull, John C. (1946-....). Auteur | 2018 - Fifth edition

"Risk Management and Financial Institutions, Fifth Edition explains all aspects of financial risk and financial institution regulation, helping you better understand the financial markets—and their potential dangers. Inside, you’l...

Strategic social marketing : for behaviour & social change / Jeff French & ...

Livre | French, Jeff. Auteur | 2020 - Second edition.

Adopting an international approach and offering a broader context, this second edition of Strategic Social Marketing presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applyi...

The ethical consumer / [edited by] Rob Harrison, Terry Newholm, Deirdre Sha...

Livre | 2005

Performance durable de l'entreprise : piliers, évaluations, leviers / Jean-...

Livre | Leignel, Jean-Louis (19..-....). Auteur | 2019

La 4e de couverture indique : "Évaluer son entreprise pour lui donner les clés d'une performance durable constitue aujourd'hui un enjeu majeur. Cet ouvrage présente un ensemble complet d'indicateurs qualitatifs et quantitatifs per...

Communication / coordonné par Olivier Aïm, Stéphane Billiet

Livre | Aïm, Olivier (19..-....). Directeur de publication | 2020 - 2e édition

Trailblazer : the power of business as the greatest plateform for change / ...

Livre | Benioff, Marc (1964-....). Auteur | 2019