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The business environment : a global perspective.
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This work contains a thorough analysis of the external influences that affect business activity. Theory is backed up by a wealth of statistical data, commentary, and mini case studies.
Contributors Preface Acknowledgements Guided tour Part 1 Introduction Business organisations: the external environment Business organisations: the internal environment The global context of business International business in action: The global car industry and the changing business environment Part 2 Contexts The political environment The macroeconomic environment The demographic, social and cultural context of business The resource context: people, technology and natural resources The legal environment The ethical and ecological environment International business in action: Migration Part 3 Firms Legal structures Size structure of firms Industrial structure Government and business International business in action: A lot of bottle Part 4 Markets The market system Market structure International markets and trade Governments and markets International business in action: Working with the grain of the market Part 5 Conclusion Strategy and the changing environment Glossary Index.
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