Syracuse

The marketing plan handbook / Marian Burk Wood

Livre | Burk Wood, Marian. Auteur | 2011 - 4th ed., International ed.

Chapter 1 : Marketing Planning : New Urgency, New Possibilities. Chapter 2 : Analyzing the Current Situation. Chapter 3 : Understanding Markets and Customers. Chapter 4 : Planning Segmentation, Targeting, and Positioning. Chapter ...

Essential guide to marketing planning / Marian Burk Wood

Livre | Burk Wood, Marian. Auteur | 2017 - 4e édition

La 4è de couv. indique : "Careful, creative planning is essential in today’s global marketplace, where customers’ needs and behaviours are constantly changing, economic circumstances are unpredictable, competitive pressure is inte...

Marketing planning : stratégie, mise en oeuvre et contrôle / Marian Burk Wo...

Livre | Burk Wood, Marian. Auteur | 2005

Marketing : defined, explained, applied / Michael Levens

Livre | Levens, Michael. Auteur | 2010

Design management / Brigitte Borja de Mozota

Livre | Borja de Mozota, Brigitte (1945-....). Auteur | 2001

Les plans marketing : comment les établir ? : comment les utiliser ? / Malc...

Livre | McDonald, Malcolm H. B. (1938-....). Auteur | 2004

Marketing planning : a workbook for marketing managers / Sally Dibb, Lyndon...

Livre | Dibb, Sally. Auteur | 2008

Marketing planning as a process of analysis, thinking and action is essential for survival and long term success. Marketing planning is widely adopted by businesses from all sectors, service companies, manufacturers and public sec...

Strategic social marketing : for behaviour & social change / Jeff French & ...

Livre | French, Jeff. Auteur | 2020 - Second edition.

Adopting an international approach and offering a broader context, this second edition of Strategic Social Marketing presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applyi...

Le marketing peut-il sauver le monde ? / Nicolas Lambert

Livre | Lambert, Nicolas (1970-....). Auteur | 2023

Réinventer le marketing pour un monde plus durable est une formidable opportunité d'accélérer la transition vers une économie plus respectueuse de la planète et de l'homme. Cela implique, pour les professionnels du marketing, de s...