Syracuse

International business : the new realities / S. Tamer Cavusgil,... Gary Kni...

Livre | Cavusgil, S. Tamer (1947-....). Auteur | 2014 - 3rd edition, global ed.

International business : the new realities / S. Tamer Cavusgil,... Gary Kni...

Livre | Cavusgil, S. Tamer (1947-....). Auteur | 2017

Getting to yes : negotiating an agreement without giving in / Roger Fisher ...

Livre | Fisher, Roger (1922-2012) - juriste. Auteur | 2012 - Revised editions

International marketing / Michael Czinkota, Ilkka Ronkainen, Gilbert Zvobgo

Livre | Czinkota, Michael R.. Auteur | 2011

Global marketing management / Masaaki Kotabe, Temple University, Kristiaan ...

Livre | Kotabe, Masaaki (1954-....). Auteur | 2020 - Eighth edition.

International business / Simon Collinson, University of Birmingham, Rajnees...

Livre | Collinson, Simon. Auteur | 2020 - Eighth edition.

"We have continued to evolve the structure and content of this textbook in step with the rapidly changing world of international business. This includes completely revising several key chapters, including Chapter 6, on Internation...

Global marketing management / Masaaki Kotabe, Kristiaan Helsen

Livre | Kotabe, Masaaki (1954-....). Auteur | 2017 - EMEA édition

"The 7th Edition of Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment. The text's guiding principle, as laid out concisely ...

Marketing across cultures / Jean-Claude Usunier, Julie Anne Lee

Livre | Usunier, Jean-Claude (1951-....). Auteur | 2005 - 4th edition