Syracuse

Brand Naming : the complete guide to creating a name for your company, prod...

Livre | MEYERSON, ROB. Auteur | 2021

Management stratégique de la marque / Kevin Keller,...

Livre | Keller, Kevin Lane (1956-....). Auteur | 2009 - 3e édition

Brands and branding / Rita Clifton and John Simmons et al.

Livre | Clifton, Rita. Auteur | 2003

Brand society : how brands transform management and lifestyle / Martin Korn...

Livre | Kornberger, Martin (1974-....). Auteur | 2010

Brands and branding. Introduction: The brand society. Making sense of brands. The making of brands. How brands transform management. Identity. Culture. Innovation. How brands transform lifestyle. Politics. Ethics. Aesthetics.

Power brands : Measuring, making, and managing brand success / Jesko Perrey...

Livre | Perrey, Jesko. Auteur | 2015 - Third edition

Strategic brand management : lessons for winning brands in globalized marke...

Livre | John, Deborah Roedder. Auteur | 2018

Preface. About the authors. Introduction to brand management. Importance of brands and brand management. The blip model: a framework for brand management. Understanding brands and brand meanings. Brands vs. products : types of bra...