Syracuse

Les 69 règles du succès : [pour réussir en management, marketing, service à...

Livre | Aoun, Joseph (1956-....). Auteur | 2020 - [4e édition]

"Connaissez-vous le secret de ceux qui réussissent tout ce qu'ils entreprennent ? Existe-t-il une "recette universelle", une méthode infaillible pour atteindre ses objectifs à coup sûr ? Si on observe de près ceux à qui tout réuss...

The Buyer's Balance : What your customers want to share with you / Bert Pae...

Livre | Paesbrugghe, Bert. Auteur | 2024

La 4ème de couv. indique : "Have you ever wondered why satisfied customers don’t always stay loyal customers? Why do so many companies adopt new sales or enabling technologies, but still fail to see the expected increases in turno...

Selling luxury : connect with affluent customers, create unique experiences...

Livre | Lent, Robin. Auteur | 2009

Services marketing : integrating customer focus across the firm / Valarie A...

Livre | Zeithaml, Valarie A.. Auteur | 2009 - 5th ed.

This textbook provides a comprehensive review and analysis of services marketing issues, practice and strategy. Customer behaviour, expectations and perceptions are discussed early on in the text to form the basis for understandin...

Services marketing : integrating customer focus across the firm / Alan Wils...

Livre | Wilson, Alan. Auteur | 2021 - 4rd european edition

Succeful businesses recognize that the development of strong customer relasionships through quality sevice (and services) as well as implementing service strategies for competitive advantage are key to thier succes. In its fourth ...

Services marketing management : a strategic perspective / Hans Kasper, Piet...

Livre | Kasper, Hans (1916-....). Auteur | 2006 - 2e édition