Syracuse

Le monde de la pub : l'histoire globale (et inédite) de la publicité / Mark...

Livre | Tungate, Mark (1967-....). Auteur | 2009

Le monde de la mode : stratégies (et dessous) des grandes marques : d'Arman...

Livre | Tungate, Mark (1967-....). Auteur | 2009

Luxury world : the past, present and future of luxury brands / Mark Tungate

Livre | Tungate, Mark (1967-....). Auteur | 2009

The Buyer's Balance : What your customers want to share with you / Bert Pae...

Livre | Paesbrugghe, Bert. Auteur | 2024

La 4ème de couv. indique : "Have you ever wondered why satisfied customers don’t always stay loyal customers? Why do so many companies adopt new sales or enabling technologies, but still fail to see the expected increases in turno...

Marketing management / Philip Kotler, Kevin Lane Keller et Alexander Cherne...

Livre | Kotler, Philip (1931-....). Auteur | 2022 - 16e edition

The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalizatio...

Customer relationship management : concept, strategy, and tools / by V. Kum...

Livre | Kumar, V.. Auteur | 2012 - 2nd edition

Sur la 4e de couv. : "Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives onl...

Les patrimoines touristiques : naturels, historiques, culturels / Brice Dut...

Livre | Duthion, Brice (1971-....). Auteur | 2014

La 4e de couv. indique : "Les patrimoines touristiques, naturels, historiques et culturels occupent une place importante dans l'économie française. Ils constituent un formidable levier pour l'attractivité d'une ville, d'un départe...

The business of tourism / J. Christopher Holloway & Claire Humphreys

Livre | Holloway, J. Christopher. Auteur | 2020 - Eleventh edition.

Du voyage rêvé au tourisme de masse / Thomas Daum et Eudes Girard

Livre | Daum, Thomas (1969-....). Auteur | 2018