Syracuse

Marketing direct international : concepts, pratiques et chiffres clés / Man...

Livre | Krafft, Manfred. Auteur | 2006

Global marketing / Svend Hollensen

Livre | Hollensen, Svend. Auteur | 2020 - 8th edition.

Marketing international : marchés, cultures et organisations / Nathalie Pri...

Livre | Prime, Nathalie (19..-....) - auteure en marketing. Auteur | 2015 - 2e édition

"Cet ouvrage porte sur les principales situations et décisions auxquelles sont confrontées les firmes qui s'internationalisent. Il fournit les clés de compréhension et les outils d'une stratégie marketing hors de ses frontières. L...

Customer relationship management : concept, strategy, and tools / by V. Kum...

Livre | Kumar, V.. Auteur | 2012 - 2nd edition

Sur la 4e de couv. : "Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives onl...

Business & marketing across cultures / Julie Anne Lee, Jean-Claude Usunier ...

Livre | Lee, Julie Anne (1948-....). Auteur | 2023

"In an increasingly interconnected and global business environment, it is crucial that businesses recognise how a better understanding of cultural differences can help to foster greater business success. This book will help you to...

When in Rome or Rio or Riyadh... : cultural Q&As for successful business be...

Livre | Olofsson, Gwyneth. Auteur | 2004