Syracuse

Risk management and financial institutions / John C. Hull

Livre | Hull, John C. (1946-....). Auteur | 2018 - Fifth edition

"Risk Management and Financial Institutions, Fifth Edition explains all aspects of financial risk and financial institution regulation, helping you better understand the financial markets—and their potential dangers. Inside, you’l...

The new strategic brand management : advanced insights and strategic thinki...

Livre | Kapferer, Jean-Noël (19..-....). Auteur | 2012 - 5th ed.

Strategic brand management : building, measuring and managing brand equity ...

Livre | Keller, Kevin Lane (1956-....). Auteur | 2013 - 4th edition

The business of brands / by Jon Miller & David Muir

Livre | Miller, Jon. Auteur | 2004

B2B brand management / Philip Kotler, Waldemar Pfoertsch

Livre | Kotler, Philip (1931-....). Auteur | 2006

Brand society : how brands transform management and lifestyle / Martin Korn...

Livre | Kornberger, Martin (1974-....). Auteur | 2010

Brands and branding. Introduction: The brand society. Making sense of brands. The making of brands. How brands transform management. Identity. Culture. Innovation. How brands transform lifestyle. Politics. Ethics. Aesthetics.