Syracuse

Marketing management / Philip Kotler, Kevin Lane Keller et Alexander Cherne...

Livre | Kotler, Philip (1931-....). Auteur | 2022 - 16e edition

The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalizatio...

Customer relationship management : concept, strategy, and tools / by V. Kum...

Livre | Kumar, V.. Auteur | 2012 - 2nd edition

Sur la 4e de couv. : "Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives onl...

Le marketing des services / Denis Lapert, Annie Munos

Livre | Lapert, Denis (1947-....). Auteur | 2009 - [2e édition]

Le marketing promo-relationnel : best of / Yves Kergrohenn

Livre | Kergrohenn, Yves. Auteur | 2004

Marketing des services / Christopher Lovelock,... Jochen Wirtz,... Denis La...

Livre | Lovelock, Christopher H. (1940-2008). Auteur | 2004 - 5e édition

Marketing des services / Christopher Lovelock,... Jochen Wirtz,...

Livre | Lovelock, Christopher H. (1940-2008). Auteur | 2014 - 7e édition