Customer relationship management : concepts, applications and technologies.

Livre

Prior, Daniel D.

This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers.

Section A: Understanding Customer Relationships 1. An Introduction to CRM 2. Understanding Customer-Supplier Relationships Section B: Strategic CRM 3. Managing the Customer Journey: Customer Acquisition 4. Managing the Customer Journey: Customer Retention and Development 5. Managing Customer Perceived Value 6. Customer Portfolio Management Section C: Operational CRM 7. Marketing Automation (MA) 8. Sales Force Automation 9. Service Automation Section D: Analytical CRM 10. Using Customer-Related Data for Analytics 11. Developing and Managing Customer-Related Databases Section E: Implementing CRM Systems 12. Planning and Organising for CRM 13. Implementing CRM Section F: The Future 14. Current Developments in CRM.

Vérification des exemplaires disponibles ...

Se procurer le document

Vérification des exemplaires disponibles ...

Suggestions

Du même sujet

Marketing 6.0 : the future is immersive / Philip Kotler, Hermawan Kartajaya...

Livre | Kotler, Philip

Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated promoter of the Four Ps of Marketing, Philip Kotler, explains how marketers can use techn...

Principles of marketing.

Livre | Kotler, Philip - Nineteenth edition

Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive...

Principes d'économie / John Sloman,... Alison Wride,... Dean Garratt

Livre | Sloman, John (1947-....). Auteur | 2015 - 9e édition

Economics / N. Gregory Mankiw and Mark P. Taylor

Livre | Mankiw, Nicholas Gregory (1958-....). Auteur | 2014 - 3rd edition

International economics / Thomas A. Pugel

Livre | Pugel, Thomas A.. Auteur | 2020 - Seventeenth edition.

Why everybody trades: comparative advantage. Scale economies, imperfect competition, and trade. Nontariff barriers to imports. Trade blocs and trade blocks. Multinationals and migration: international factor movements. Forward exc...

Finance / Erik Banks.

Livre | Banks, Erik - Fourth edition.

Now in its fourth edition, this is a clear and practical introduction to the world of finance. The book thoroughly explains essential financial statements, tools and concepts; fundamental financial instruments and transactions; an...

Chargement des enrichissements...