Syracuse

Managing innovation : integrating technological, market and organizational ...

Livre | Tidd, Joseph (1960-....) - Eighth edition

You don't have to look far before you bump into the innovation imperative. It leaps out at you from a thousand mission statements and strategy documents, each stressing how important innovation is to 'our customers/our shareholder...

L' innovation : avantage à l'attaquant / Richard Foster,...

Livre | Foster, Richard N. Auteur | 1986

Strategic management / Frank T. Rothaermel.

Livre | Rothaermel, Frank T. - Sixth edition.

'Strategic Management' uses a unified, singular voice to help students synthesize and integrate theory, empirical research, and practical applications with current, real-world examples.PART ONE: ANALYSIS CHAPTER 1: What Is Strateg...

Innovation governance : how top management organizes and mobilizes for inno...

Livre | Deschamps, Jean-Philippe (1941-....). Auteur | 2014

You're the boss : become the manager you want to be (and others need) / Sab...

Livre | Nawaz, Sabina

Top Executive coach and former adviser to Bill Gates and Steve Ballmer, Sabina Nawaz, does not advocate for a leadership personality transplant, or a lengthy journey in self-development. Instead, she introduces simple strategies t...

Marketing 6.0 : the future is immersive / Philip Kotler, Hermawan Kartajaya...

Livre | Kotler, Philip

Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated promoter of the Four Ps of Marketing, Philip Kotler, explains how marketers can use techn...