Syracuse

The strategy and tactics of pricing : a guide to profitable decision making...

Livre | Nagle, Thomas T. (1951-....). Auteur | 2002 - 3rd ed.

The strategy and tactics of pricing : a guide to growing more profitably / ...

Livre | Nagle, Thomas T. (1951-....). Auteur | 2011 - 5th edition, international edition

Principles of marketing.

Livre | Kotler, Philip - Nineteenth edition

Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive...

Marketing strategy and competitive positioning.

Livre | Hooley, Graham J. - Eighth edition

'Marketing Strategy and Competitive Positioning' deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth disc...

Inclusive marketing : why representation matters to your customers and your...

Livre | Daykin, Jerry

Grow your brand and reach new consumers by creating more impactful and effective marketing that meaningfully reflects and appeals to a diverse customer profile and marketplace. The job of marketing is to understand, respond to and...

Economics / N. Gregory Mankiw and Mark P. Taylor

Livre | Mankiw, Nicholas Gregory (1958-....). Auteur | 2014 - 3rd edition

Reimagining luxury : building a sustainable future for your brand / Diana V...

Livre | Nieto, Diana Verde

It has never been more important for the luxury industry to embrace sustainability and transform their businesses for a better future. However, in order to become authentically sustainable, companies need to shift their mindsets. ...

Customer relationship management : concepts, applications and technologies.

Livre | Prior, Daniel D. - Fifth edition

This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications and technologies, focusing on how companies can create and maintain mutually beneficial relationships w...