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Luxury fashion brand management : unifying fashion with sustainability / Olga Mitterfellner.

Livre

Mitterfellner, Olga (1978-)

This textbook examines fashion luxury brand management, providing students with a comprehensive understanding of its origins, unique components, current practices, global trade and the application of sustainable models to the industry.

Chapter 1: From History to Heritage of Luxury Fashion. Chapter 2: From the Creative Director to the Fashion Show. Chapter 3: Luxury Brand Qualities, Brand Construct and Brand Touchpoints. Chapter 4: Good and bad Parenting of Luxury Fashion. Chapter 5: Internationalisation and Emerging Economies for Luxury Fashion. Chapter 6: Decline and Resuscitation of Luxury Fashion Brands. Chapter 7: Luxury Fashion and the Sustainable Approach. Chapter 8: The future of Luxury Fashion Brands.

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