Syracuse

The Buyer's Balance : What your customers want to share with you / Bert Pae...

Livre | Paesbrugghe, Bert. Auteur | 2024

La 4ème de couv. indique : "Have you ever wondered why satisfied customers don’t always stay loyal customers? Why do so many companies adopt new sales or enabling technologies, but still fail to see the expected increases in turno...

Marketing management / Philip Kotler, Kevin Lane Keller et Alexander Cherne...

Livre | Kotler, Philip (1931-....). Auteur | 2022 - 16e edition

The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalizatio...

Customer relationship management : concept, strategy, and tools / by V. Kum...

Livre | Kumar, V.. Auteur | 2012 - 2nd edition

Sur la 4e de couv. : "Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives onl...

Fashion marketing : contemporary issues / edited by Tony Hines and Margaret...

Livre | 2001

Fashion entrepreneurship : the creation of the global fashion business / Ne...

Livre | Karra, Neri. Auteur | 2022

Fashion generates over a trillion dollars in sales annually and has the priceless ability to beguile its customers around the world. Fashion Entrepreneurship: The Creation of the Global Fashion Business provides the first authorit...

Mastering fashion marketing / Tim Jackson and David Shaw

Livre | Jackson, Tim (1965-....). Auteur | 2009

The customer and fashion consumption. Marketing research and information for fashion. Fashion segmentation, targeting and positioning (STP). Marketing mix : the fashion product. Marketing mix : pricing in fashion. Marketing mix : ...