Syracuse

Customer relationship management : concept, strategy, and tools / by V. Kum...

Livre | Kumar, V.. Auteur | 2012 - 2nd edition

Sur la 4e de couv. : "Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives onl...

Fashion marketing : contemporary issues / edited by Tony Hines and Margaret...

Livre | 2001

Fashion entrepreneurship : the creation of the global fashion business / Ne...

Livre | Karra, Neri. Auteur | 2022

Fashion generates over a trillion dollars in sales annually and has the priceless ability to beguile its customers around the world. Fashion Entrepreneurship: The Creation of the Global Fashion Business provides the first authorit...

Mastering fashion marketing / Tim Jackson and David Shaw

Livre | Jackson, Tim (1965-....). Auteur | 2009

The customer and fashion consumption. Marketing research and information for fashion. Fashion segmentation, targeting and positioning (STP). Marketing mix : the fashion product. Marketing mix : pricing in fashion. Marketing mix : ...

Luxury and fashion marketing : the global perspective / Satyendra Singh

Livre | Singh, Satyendra. Auteur | 2021

The globalization of the world’s markets has forced luxury brands to, in turn, become global and accessible in many developing countries and emerging markets. As a result, the demand for these luxury products has increased globall...

Esprit créateur(s) : le dressing des évêques revisité : [exposition, Bayeux...

Livre | 2018

Esprit Créateur(s) Le dressing des évêques revisité Essentiel commanditaire et principal mécène des artistes et architectes pendant des siècles, la religion chrétienne a contribué Ã créer un patrimoine considérable qui a façonné l...