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Marketing in web 3.0 : artificial intelligence, the metaverse and the future of marketing / Simon Kingsnorth.

Livre

Kingsnorth, Simon

Create a digital marketing strategy that is future-ready with this comprehensive guide to marketing in web3, the metaverse, AI and the next wave of digital transformation.

Chapter - 00: INTRODUCTION;Section - ONE: THE JOURNEY TO WEB 3.0;Chapter - 01: What have we learned from Web 2.0;Chapter - 02: Understanding the semantic web;Chapter - 03: What the blockchain means for marketing;Chapter - 04: Understanding the importance of gaming;Chapter - 05: The technology foundations;Chapter - 06: Ethics and marketing in Web 3.0;Section - TWO: MARKETING IN WEB 2.5;Chapter - 07: Creating VR and AR experiences;Chapter - 08: Using AI in your marketing;Chapter - 09: Marketing via the internet of things;Chapter - 10: How marketers have used Gamification;Chapter - 11: Learnings from existing mini metaverses;Chapter - 12: Delivering integrated marketing;Chapter - 13: The changing face of search;Chapter - 14: Building meaningful content strategies;Section - THREE: MARKETING IN WEB 3.0;Chapter - 15: How consumers will act in Web 3.0;Chapter - 16: Building your brand;Chapter - 17: Creating immersive experiences;Chapter - 18: Combining the virtual and the physical;Chapter - 19: Building a team for Web 3.0.

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