Syracuse

Services marketing : integrating customer focus across the firm / Alan Wils...

Livre | Wilson, Alan. Auteur | 2012 - 2nd European edition

This second European edition focuses on the development of customer relationships through quality service. Reflecting the increasing importance of the service economy, "Services Marketing" puts the customer's experience of service...

Services marketing : integrating customer focus across the firm / Alan Wils...

Livre | Wilson, Alan. Auteur | 2016 - 3rd european edition

La 4è de couv. indique : "European economies are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. In its third European edition, Services Marketi...

Services marketing : integrating customer focus across the firm / Alan Wils...

Livre | Wilson, Alan. Auteur | 2021 - 4rd european edition

Succeful businesses recognize that the development of strong customer relasionships through quality sevice (and services) as well as implementing service strategies for competitive advantage are key to thier succes. In its fourth ...

Customer relationship management : concept, strategy, and tools / by V. Kum...

Livre | Kumar, V.. Auteur | 2012 - 2nd edition

Sur la 4e de couv. : "Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives onl...

Services marketing : integrating customer focus across the firm / Valarie A...

Livre | Zeithaml, Valarie A.. Auteur | 2018 - Seventh edition.

"Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to ...

Marketing management / Philip Kotler, Kevin Lane Keller et Alexander Cherne...

Livre | Kotler, Philip (1931-....). Auteur | 2022 - 16e edition

The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalizatio...

Le cadre de santé : acteur incontournable dans le système hospitalier / Jac...

Livre | Durand, Jacqueline (19..-....) - infirmière. Auteur | 2007

Customer happiness manager : l'émotion au coeur de la relation client / Eng...

Livre | Léger, Enguerrand. Auteur | 2025

Qui ne connaît pas Gens de Confiance, une plateforme de petites annonces entre particuliers proposant d'acheter, de vendre et de louer en toute sécurité grâce à un système de parrainage. Mais cela n'empêche pas les litiges entre v...

Du management au marketing des services : améliorer la relation client, dév...

Livre | Meyronin, Benoît. Auteur | 2011 - 2e éd.