International business.
Livre
Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies the EU, the US, and Japan as well as emerging markets in world trade, such as Brazil, India, and China.
List of Figures and Tables Preface About the Authors Guide to the Case Studies Publisher's Acknowledgements Frameworks for this Book: Our Approach to the Study of International Business Part 1 The World of International Business An Introduction to International Business General Frameworks in International Business Multinational Enterprises, Innovation and Competitiveness Part 2 The Environment of International Business International Politics International Culture International Trade Managing International Finance Part 3 International Business Strategies Multinational Strategy Organising Strategy Corporate Strategy and National Competitiveness Part 4 Functional Area Strategies Production Strategy Marketing Strategy Socially Responsible Business Strategy Political Risk and Negotiation Strategy Part 5 Regional Strategies European Union North America Emerging Economies China Glossary Index.
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