Syracuse

This is marketing / Seth Godin

Livre | Godin, Seth (1960-....). Auteur | 2018

"Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in generosity...

Permission marketing / Seth Godin

Livre | Godin, Seth (1960-....). Auteur | 2009

La vache pourpre : rendez votre marque, vos produits, votre entreprise rema...

Livre | Godin, Seth (1960-....). Auteur | 2011

Ce livre est un manifeste (opérationnel) destiné à tous ceux qui veulent participer à la création de produits dont on a envie de faire la promotion... et à tous les consommateurs qui en ont assez du gris ambiant ! En 176 pages, Se...

Marketing in a multicultural world : ethnicity, nationalism, and cultural i...

Livre | 1995

Social media strategy : marketing and adversing in the consumer revolution ...

Livre | Quesenberry, Keith A.. Auteur | 2016

Integrated marketing communication : advertising and promotion in a digital...

Livre | Juska, Jerome M.. Auteur | 2022 - Second edition.

La quatrième de couverture indique : "Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline. The content foc...

Marketing & communication jeunes : vendre aux générations Y et Z / Katherin...

Livre | Khodorowsky, Katherine. Auteur | 2015

Business-to-business marketing communications : value and efficiency consid...

Livre | Rizomyliotis, Ioannis. Auteur | 2017

"This book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand for measurable results. Despite the rapid drop of p...

Sémiotique, marketing et communication : sous les signes, les stratégies / ...

Livre | Floch, Jean-Marie (1947-2001). Auteur | 2002 - [3e édition]