Syracuse

Analyse de marché : de la définition au diagnostic / Véronique Boulocher, S...

Livre | Boulocher-Passet, Véronique (19..-....). Auteur | 2017 - 5e édition

"Véritable clé de voûte du marketing, le marché est à la fois l'expression des besoins des consommateurs et des actions des entreprises. Mais, comment analyser un marché, comment déceler ses opportunités et ses menaces ? Seule la ...

Marketing management / Philip Kotler, Kevin Lane Keller et Alexander Cherne...

Livre | Kotler, Philip (1931-....). Auteur | 2022 - 16e edition

The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalizatio...

Consumer behaviour : a European perspective / Michael R. Solomon, Gary Bamo...

Livre | Solomon, Michael R. (1956-....). Auteur | 2013 - Fifth edition

Now in its 5th edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to consumer behaviour. The book links in consumer behaviour theory with the real life problems fac...

Consumer behaviour : a European perspective / Michael R. Solomon, Gary J. B...

Livre | Solomon, Michael R. (1956-....). Auteur | 2016 - 6th Edition

Luxury fever : weighing the cost of excess / Robert H. Frank

Livre | Frank, Robert H. (1945-....). Auteur | 2010

"The turn of the twenty-first century witnessed a spectacular rise in gross consumption. With the super-rich setting the pace, everyone spent furiously in a desperate attempt to keep up. As cars and houses grew larger and more exp...

Consumers / Eric Arnould, Linda Price, George Zinkhan

Livre | Arnould, Éric J.. Auteur | 2004 - 2nd edition