Syracuse

Private equity et management / Michel Chevalier, Dominique Langlois

Livre | Chevalier, Michel (1943-....) - économiste. Auteur | 2016 - 2e édition

La 4e de couverture indique : "Cet ouvrage présente le mode de fonctionnement des fonds de Private Equity et ses conséquences pour le management des entreprises dont ils sont actionnaires : Comment gèrent-ils une société ? Comment...

Luxury retail management : how the world's top brands provide quality produ...

Livre | Chevalier, Michel (1943-....) - économiste. Auteur | 2012

Chapter 1 : Luxury and Brand Power. Chapter 2 : The Distribution Models of Luxury. Chapter 3 : The Different Outlets of Luxury Distribution. Chapter 4 : The Internet as a Channel of Distribution. Chapter 5 : Luxury Store Location....

Principes et techniques du gouvernement des entreprises / Michel Chevalier,...

Livre | Chevalier, Michel (1943-....) - économiste. Auteur | 1972

New luxury management : creating and managing sustainable value across the ...

Livre | Rigaud, Emmanuelle (1966-....). Auteur. Éditeur scientifique | 2017

Customer relationship management : concept, strategy, and tools / by V. Kum...

Livre | Kumar, V.. Auteur | 2012 - 2nd edition

Sur la 4e de couv. : "Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives onl...

Marketing management / Philip Kotler, Kevin Lane Keller et Alexander Cherne...

Livre | Kotler, Philip (1931-....). Auteur | 2022 - 16e edition

The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalizatio...

International luxury brand strategy / Pierre Xiao Lu

Livre | Lu, Pierre Xiao (19..-....). Auteur | 2022

La 4e de couverture indique : "This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions for how to create and develop a worldwide luxury brand in the twenty-...

Luxe... : stratégies marketing / Danielle Allérès

Livre | Allérès, Danielle (1948-2009). Auteur | 2005 - 4e édition

Let them eat cake : marketing luxury to the masses-as well as the classes /...

Livre | Danziger, Pamela N.. Auteur | 2005