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Global culture industry : the mediation of things / Scott Lash & Celia Lury
Livre
Edited by Polity. Cambridge, Malden, Mass. - 2007
"In the first half of the twentieth century, Theodor Adorno wrote about the 'culture industry. For Adorno, culture - along with the products of factory labour - was increasingly becoming a commodity. Now, in what they call the 'global culture industry; Scott Lash and Celia Lury argue that Adorno's worst nightmares have come true. Their new book tells the compelling story of how material objects such as watches and sportswear have become powerful cultural symbols, and how the production of symbols, in the form of globally recognized brands, has now become a central goal of capitalism. Global Culture Industry provides an empirically and theoretically rich examination of the ways in which these objects - from Nike shoes bo Toy Story, from global football to conceptual art - metamorphose and move across national borders."--BOOK JACKET
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