Syracuse

Essentials of services marketing / Christopher Lovelock, Jochen Wirtz, Patr...

Livre | Lovelock, Christopher H. | 2009

A comprehensive guide to marketing in service industries that covers consumer behavior, development of products, distribution of services, setting prices, promotion, balancing demand against productive capacity, managing relations...

Marketing management / Philip Kotler, Kevin Lane Keller et Alexander Cherne...

Livre | Kotler, Philip (1931-....). Auteur | 2022 - 16e edition

The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalizatio...

Services marketing : people, technology, strategy / Christopher Lovelock, J...

Livre | Lovelock, Christopher H. (1940-2008). Auteur | 2004 - 5th international edition

Customer relationship management : concept, strategy, and tools / by V. Kum...

Livre | Kumar, V.. Auteur | 2012 - 2nd edition

Sur la 4e de couv. : "Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives onl...

Le cadre de santé : acteur incontournable dans le système hospitalier / Jac...

Livre | Durand, Jacqueline (19..-....) - infirmière. Auteur | 2007

Services marketing : text and cases / Steve Baron, Kim Harris, Toni Hilton

Livre | Baron, J. Steve. Auteur | 2009 - 3rd ed.

Introduction. The contemporary context. Service goals: the use of metaphors. Customer interactions in services. Consumer experiences. Service design. Service employees as operant resources. Service quality and customer satisfactio...