Afficher la couverture 'Marketing. | Grewal, Dhruv' en grand format
/5

0 avis

Marketing.

Livre

Grewal, Dhruv

Marketing was designed to show today's social and digital students how marketing adds value and how firms maintain and rely on value for establishing lasting relationships with customers. The authors explore both fundamentals and new marketing influences such as digital, social and mobile marketing, marketing analytics, and the psychology influencer on consumer behavior. Written in an engaging, highly visual format with up-to-date examples throughout for today's mobile and modern students and instructors.

Vérification des exemplaires disponibles ...

Se procurer le document

Vérification des exemplaires disponibles ...

Suggestions

Du même auteur

M: Marketing / Dhruv Grewal, PhD, Babson College, Michael Levy, PhD, Babson...

Livre | Grewal, Dhruv (19..-....). Auteur | 2021 - Seventh Edition, International Student Edition.

Du même sujet

Marketing management / Philip Kotler, Kevin Lane Keller et Alexander Cherne...

Livre | Kotler, Philip (1931-....). Auteur | 2022 - 16e edition

The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalizatio...

Customer relationship management : concept, strategy, and tools / by V. Kum...

Livre | Kumar, V.. Auteur | 2012 - 2nd edition

Sur la 4e de couv. : "Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives onl...

Marketing 6.0 : the future is immersive / Philip Kotler, Hermawan Kartajaya...

Livre | Kotler, Philip

Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated promoter of the Four Ps of Marketing, Philip Kotler, explains how marketers can use techn...

Strategic management / Frank T. Rothaermel.

Livre | Rothaermel, Frank T. - Sixth edition.

'Strategic Management' uses a unified, singular voice to help students synthesize and integrate theory, empirical research, and practical applications with current, real-world examples.PART ONE: ANALYSIS CHAPTER 1: What Is Strateg...

You're the boss : become the manager you want to be (and others need) / Sab...

Livre | Nawaz, Sabina

Top Executive coach and former adviser to Bill Gates and Steve Ballmer, Sabina Nawaz, does not advocate for a leadership personality transplant, or a lengthy journey in self-development. Instead, she introduces simple strategies t...

Blue ocean strategy : how to create uncontested market space and make the c...

Livre | Kim, W. Chan - Expanded edition.

Expanded edition of this book which presents a systematic approach to making competition irrelevant in business and outlining principles and tools any organisation can create and capture untapped market spaces. Includes a new pref...

Chargement des enrichissements...