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Principles and practice of marketing / David Jobber

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Jobber, David (1947-). Auteur | Ellis-Chadwick, Fiona. Auteur

Edited by McGrawHill Education - 2024

The landmark tenth edition of McGraw-Hill’s leading textbook, Principles and Practice of Marketing provides a contemporary introduction to marketing, covering all the theoretical principles, frameworks and concepts that form the backbone of marketing education, and looking at how they apply in modern business practice.

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