Pentacom : communication corporate, interne, financière, marketing b-to-c e...

Livre | Malaval, Philippe. Auteur | 2009 - 2e édition

Integrated advertising, promotion, and marketing communications / Kenneth E...

Livre | Clow, Kenneth E. (19..-....). Auteur | 2012 - 5th ed., Global ed.

Marketing communications : discovery, creation and conversations / Chris Fi...

Livre | Fill, Chris. Auteur | 2016 - 7th edition

La 4e de couv. indique : "This seventh edition of Marketing Communications provides both a rich source of theory and an invaluable insight into how brands create communications and engage audiences in brand conversations. With con...

Pentacom : communication marketing b-to-c et b-to-b, corporate, digitale et...

Livre | Malaval, Philippe. Auteur | 2016 - 4e édition [remaniée]

La 4e de couverture indique : "Pentacom présente la particularité d'être un livre complet de communication regroupant les différents types de communication marketing b-to-c, b-to-b et corporate, tout en dressant un état des lieux ...

Marketing communications : theory and applications / John R. Rossiter and S...

Livre | Rossiter, John R.. Auteur | 2005

Draws from both academic literature and applied literature and from Europe and Australasia as well as the USA. Covers all contemporary forms of marcoms - brand advertising and direct-response advertising, sales promotion, corporat...

Communication / coordonné par Olivier Aïm, Stéphane Billiet

Livre | Aïm, Olivier (19..-....). Directeur de publication | 2020 - 2e édition