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(Re)invent your business model : with the Odyssey 3.14 approach / Laurence Lehmann-Ortega, Hélène Musikas, Jean-Marc Schoettl
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Edité par Dunod - 2022
Innovation is the new business imperative ! Every company, big or small, and regardless of its industry, must find the magic formula to strategically innovate and reinvent its business models. Odyssey 3.14 is an original approach that combines innovation and strategy to foster the development of your business or company. Starting with the 3 pillars that make up the business model, it recommends 14 directions to explore in order to invent or reinvent your business models. The Odyssey 3.14 approach proposes a stimulating process to generate ideas and implement them. In addition, 50 concrete business innovation cases, in various industries, provide inspirational examples. So, are you ready to innovate ?.
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