Wait marketing : communiquer au bon moment, au bon endroit / Diana Derval

Livre | Derval, Diana (19..-....). Auteur | 2006

The right sensory mix : targeting consumer product development scientifical...

Livre | Derval, Diana (19..-....). Auteur | 2010

"The Right Sensory Mix" by Diana Derval contains a groundbreaking scientific method for businesses to understand and predict consumers’ behavior and product preferences. Many companies fail to acknowledge disparities observed amon...

Hormones, talent, and career : unlock your hormonal quotient / Diana Derval...

Livre | Derval, Diana (19..-....). Auteur | 2012

The media now regularly feature breakthroughs on the influence of prenatal hormones on the brain and behavior, for instance the link to financial performance or risk management. Based on these findings and their own experiments, t...

The Buyer's Balance : What your customers want to share with you / Bert Pae...

Livre | Paesbrugghe, Bert. Auteur | 2024

La 4ème de couv. indique : "Have you ever wondered why satisfied customers don’t always stay loyal customers? Why do so many companies adopt new sales or enabling technologies, but still fail to see the expected increases in turno...

Contemporary issues in luxury brand management / edited by Sylvie Studente ...

Livre | Studente, Sylvie (19..-....). Directeur de publication | 2023

"This book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today. The luxury industry has undergone a series of dynamic changes in the past twenty y...

Managing luxury brands : a complete guide to contemporary luxury brand stra...

Livre | Cattaneo, Eleonora (19..-....). Éditeur scientifique | 2023

La 4è de couv. indique : "Learn what makes a luxury brand, how to successfully market them in a changing global context and what opportunities sustainable luxury and the latest technological developments present. Managing Luxury B...

Luxury fashion brand management and sustainability : unifying fashion with ...

Livre | Mitterfellner, Olga. Auteur | 2023

"This textbook examines fashion luxury brand management, providing students with a comprehensive understanding of its origins, unique components, current practices, global trade and most importantly, the application of sustainable...

Histoires de marques de luxe : quatre industries, quatre business models in...

Livre | Rebière, Philippe. Auteur | 2022

L'innovation de business model est une source d'avantage compétitif reconnue par un grand nombre d'organisations. Dans l'environnement business actuel, en évolution rapide, les entreprises doivent réagir rapidement aux changements...

Le luxe demain : les nouvelles règles du jeu / Yves Hanania, Isabelle Musni...

Livre | Hanania, Yves. Auteur | 2019