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The future of competition : co-creating unique value with customers / C.K. Prahalad, Venkat Ramaswamy
Livre
Edited by Portfolio. New Delhi, New york - 2004
The co-creation of value. Building blocks of co-creation. The co-creation experience. Experience innovation. Experience personalization. Experience networks. The market as a forum. Creating new strategic capital. Manager as consumer. Rapid knowledge creation. Strategy as discovery. Building new capabilities for the future.
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