Marketing management : a strategic decision-making approach / John W. Mulli...

Livre | Mullins, John W.. Auteur | 2010 - Seventh edition

Marketing management : a strategic decision-making approach / John W. Mulli...

Livre | Mullins, John W.. Auteur | 2008 - 6th edition

Break the rules! : the 6 counter-conventional mindsets of entrepreneurs tha...

Livre | Mullins, John W.. Auteur | 2023

"Whatever your starting point―whether in a co-working space or at your kitchen table, or deep inside or at the helm of a large company―if you want to learn the mindsets that enable the world’s most audacious and successful entrepr...

The Buyer's Balance : What your customers want to share with you / Bert Pae...

Livre | Paesbrugghe, Bert. Auteur | 2024

La 4ème de couv. indique : "Have you ever wondered why satisfied customers don’t always stay loyal customers? Why do so many companies adopt new sales or enabling technologies, but still fail to see the expected increases in turno...

Marketing management / Kotler & Dubois

Livre | Kotler, Philip (1931-....). Auteur | 2000 - 10e édition

Management stratégique de la marque / Kevin Keller,...

Livre | Keller, Kevin Lane (1956-....). Auteur | 2009 - 3e édition

Customer-centric marketing : a pragmatic framework / Ravi, R., and Baohong ...

Livre | Ravi, Ramamoorthi (1969-....). Auteur | 2016

Digital marketing strategy : an integrated approach to online marketing / S...

Livre | Kingsnorth, Simon. Auteur | 2022 - 3rd edition

Marketing : une approche quantitative / Alexandre Steyer, Amélie Clauzel, P...

Livre | Steyer, Alexandre (1965-....). Auteur | 2005