Afficher la couverture 'Foundations of marketing / William M. Pride and O.C. Ferrell. | Pride, William M.' en grand format
/5

0 avis

Foundations of marketing / William M. Pride and O.C. Ferrell.

Livre

Pride, William M.

Edited by South-Western. Mason - 2021

This ninth edition of 'Foundations of Marketing' blends marketing fundamentals with discussions of the latest topics and trends reshaping marketing. You'll examine the power of market research, analytics, and the impact of artificial intelligence while introducing social media, digital marketing, ethics, globalisation, and marketing technology interface.

Vérification des exemplaires disponibles ...

Se procurer le document

Vérification des exemplaires disponibles ...

Suggestions

Du même auteur

Foundations of marketing / William M. Pride,...O.C. Ferrell,..

Livre | Pride, William M. (19..-....). Auteur | 2015 - Sixth Edition

Du même sujet

The Buyer's Balance : What your customers want to share with you / Bert Pae...

Livre | Paesbrugghe, Bert. Auteur | 2024

La 4ème de couv. indique : "Have you ever wondered why satisfied customers don’t always stay loyal customers? Why do so many companies adopt new sales or enabling technologies, but still fail to see the expected increases in turno...

Histoires de marques de luxe : quatre industries, quatre business models in...

Livre | Rebière, Philippe. Auteur | 2022

L'innovation de business model est une source d'avantage compétitif reconnue par un grand nombre d'organisations. Dans l'environnement business actuel, en évolution rapide, les entreprises doivent réagir rapidement aux changements...

Sustainability marketing : a global perspective / Frank-Martin Belz and Ken...

Livre | Belz, Frank-Martin. | 2012 - 2nd ed.

'Sustainability Marketing' is primarily about the successful development and marketing of sustainable products and services (e.g. hybrid cars, fuel cell cars, car sharing, organic food products, fair trade products, passive houses...

International Marketing / Pervez N. Ghauri, Philip Cateora.

Livre | Ghauri, Pervez N (1948-....) - Fifth edition.

In its 5th edition International Marketing guides students to understand the importance of international marketing for companies of every size and how going international can enhance value and growth. It provides a solid understan...

Deep purpose / Ranjay Gulati.

Livre | Gulati, Ranjay | 2022

Many companies have used purpose as a corporate buzzword to appear virtuous internally, and look good to the outside world. But a poor understanding of the importance of real purpose can have detrimental consequences for the profi...

Governing the firm in the social interest : corporate governance reimagined...

Livre | Casey, Catherine (1958-)

The corporate business enterprise is a core institution of capitalism. It holds immense political, economic, and cultural power in society. It mobilizes social and planetary resources to its utility in pursuit of private profit ma...

Chargement des enrichissements...