Global brand ownership: The mediating roles of consumer attitudes and brand identification | Bartsch, Fabian
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Global brand ownership: The mediating roles of consumer attitudes and brand identification

Archive ouverte : Article de revue

Bartsch, Fabian | Diamantopoulos, Adamantios | Paparoidamis, Nicholas | Chumpitaz, Ruben

Edité par HAL CCSD ; Elsevier

International audience

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